10 Ugly SEO Tools that Actually Rock

SEO is easy. Graphic Design is hard. At SEOmoz we take pride in making SEO tools that shine with beauty, often with great success. To be fair, we haven't always hit the mark. You can’t judge a book by its cover. Some of the best SEO tools ever invented exist on a geek's homemade Google Docs spreadsheet pulling in raw API data. We love ugly SEO tools. They’re practical and more often than not, made by a single developer. Let's spread the love by appreciating those under-designed tools that are actually awesome. 1. Shared Count Why it Rocks - Introduced to us by Tom Critchlow, Shared Count has a permanent place on my bookmarks bar. Not only does it track the social sharing statistics of any page you desire, including Facebook, LinkedIn, Google+ and raw Twitter counts. In addition, Shared Count has an open API, so you can build your own tools on top of it.